Karobar

A job board that lives in the feed

Karobar ("work and business") started as an idea: let businesses hire the people they need through social media, where those people already are. It is an Instagram page and free job platform that publishes companies' job ads and connects them with a young generation, on one simple rule: nobody should miss a job because of their gender or their age.

Why it exists

A large part of Gen Z will never build a LinkedIn profile or scroll through hundreds of listings on a job site. They find opportunities the way they find everything else: on Instagram, often through a friend who shared a post.

Karobar works with that habit instead of against it. Employers send their ads by direct message. Karobar turns them into short, clear posts and publishes them free of charge. Job seekers share them, apply, and can register their CV in Karobar's archive so the team can introduce them when a matching job comes in.

Talking about work, not only listing it

Alongside the ads, Karobar talks about how work should feel: respectful relationships between managers and colleagues, fair treatment of women, who still face real obstacles at work, and hiring that looks at people rather than their age or gender. Employers are asked to write complete ads with pay, hours and location, and to leave age and gender out unless the job truly requires it.

A Karobar post: "Equal rights for women and men: an undeniable necessity."

It looks like a few Instagram messages. It works like a hiring network.

From the outside, Karobar can look like a small idea: an Instagram page that posts job ads businesses send by direct message. That simplicity is the point. Because posting a job takes one message and building a CV takes a few taps, people actually use it. And because every CV lands in one structured archive, Karobar has quietly built an organised record of a very large audience that job boards never reached, with a direct, friendly line to all of them.

  • No friction for employers

    No forms, no accounts. A business sends one Instagram message and the ad goes out to people who are already listening.

  • Structured data from day one

    Every CV is stored with field, skills, software, AI tools and availability, so the team can find the right person for a job in seconds.

  • A direct line to a generation

    More than 22,000 young people follow Karobar where they already spend their time. Reaching them is a post, not a campaign.

  • Values built into the product

    No age or gender filters, complete ads, and a way to report bad experiences. The rules travel with every ad.

  • 22,500Instagram followers
  • 874posts, from job ads to advice
  • 5+ yearsalongside job seekers and employers
  • Freefor job seekers and employers

How Karobar works

  1. One DMAn employer sends the ad on Instagram. No forms, no accounts.
  2. One postWe turn it into a clear, complete ad, without age or gender filters.
  3. SharedFollowers pass it on to friends who need it.
  4. One archiveJob seekers build a CV in a few taps; it lands in one structured archive.
  5. A matchWhen a job comes in, we can introduce the right person in seconds.

Karobar is free. Always.

Job seekers pay nothing and employers pay nothing. So how does it keep going? Only through projects that come to Reihanet Studio along the way. Many businesses saw how Karobar helped them and later trusted the studio with their own projects.

  • Free for everyone
  • Income only from studio projects
  • We never sell or misuse anyone's data

From our DMs

A few of the messages job seekers and employers have sent us, translated. Names and photos are left out.

Job seeker2022

Replied to the story "Hired!"

I found the job I was looking for through your page

Thank you so much❤️

Employer2022

Replied to the story "Hired!"

Hi! This ad was ours. Thank you so much, we hired through your page❤️

Thank you for trusting us ❤️😍

Job seeker2022

Replied to the story "Hired!"

Thank you so much! I got hired at a salon and I am so happy❤️

😍

Job seeker2023

Replied to the story "Hired!"

I have been in the job I found through your page for two years now and I love it. I hope I find my second job through you too 💗❤️

Employer2024

Replied to the story "Hired!"

I wanted to thank you: a wonderful young woman came to us through you

Thank you for all your effort and support 🙏❤️

That makes us so happy. Thank you for trusting us 🤗❤️

Leila, who answers Karobar's messages

The person behind the DMs

Say hi to Leila 👋

Every message sent to Karobar lands with Leila first. She is a graphic designer and one of the core people at Reihanet Studio, with a sharp eye for detail: send in your CV and you may get a short note back, "write this part like this and you will stand out".

She is kind, patient and never leaves a message unanswered. Report a problem and she follows it through to the end. And when a business has a job but no poster, Leila designs one for them and helps them get the ad right. We were looking for someone we could trust completely with this job, and nobody fit it like Leila.

  • Graphic designer
  • Kind and always there
  • Your CV's best friend
  • Follows up every report

More about Leila

The principles

  • No age or gender in ads

    Unless a job truly needs it, we ask employers to leave age and gender out. Let everyone apply; the best person may surprise you.

  • Fair treatment of women at work

    Women still face many challenges at work. We talk about it openly and ask employers to treat women colleagues with respect and as equals.

  • A respectful work culture

    Managers and colleagues should work on the basis of respect. We talk about healthy work culture and teach it.

  • Work for every age

    The right job has nothing to do with age. Whether you are new or experienced, Karobar is for you.

  • Complete, clear ads

    Pay, hours, workplace and several ways to get in touch. People should know exactly what the job is before they apply.

  • Free, as social responsibility

    Karobar is free for job seekers and employers. We see it as a social responsibility we took on wholeheartedly.

Vision

Karobar began as an idea: businesses could hire the people they need through social media, and people could find work without leaving the apps they already use. Here is where we want to take it next.

  1. Next

    Social channels connected to AI

    Ads that arrive by message are drafted, checked and matched automatically.

  2. Next

    A CV builder that knows local hiring

    Learning from our own community what works in each city.

  3. Later

    Karobar Podcast

    Honest conversations about work, once funding allows.

Read the vision

A Reihanet Studio project

Karobar is run by Reihanet Studio, the content studio founded by Reihane Taravati, whose idea it was.

Get in touch